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Sept. 9, 2026 – With the unprecedented growth of prediction markets, the industry-wide need for true pricing in sports markets has never been greater.
Pinnacle has spent 30 years mastering what institutional liquidity providers are just now starting to build for prediction markets.
Sports event contracts have placed an acute emphasis on real-time pricing, deep domain expertise, and low-latency, stable data. For industry participants, the demand for the true- price benchmark – that only Pinnacle can provide at-scale – has never been greater, and the opportunities have grown exponentially.
As a result, the value and influence of Pinnacle’s world-class market-making pedigree has grown immensely across the global sports betting and prediction market ecosystems.
This explosion of interest has led to an influx of inbound requests for unique commercial partnerships, access to our bespoke API product, and interest in our domain expertise. We welcome the opportunity to work with industry veterans and new entrants in this cutting- edge landscape.
At the same time, the growing influence of Pinnacle’s pricing data has also led to an increase in the unauthorized use of Pinnacle’s data in ways that create market confusion, operational disruption, and, in some cases, direct commercial damage.
With that in mind, we’d like to take this opportunity to reinforce that there are no authorized resellers of Pinnacle data. The only sanctioned source of our pricing data is direct from Pinnacle, and we’ll be increasing our efforts to enforce our rights against unauthorized resellers. A fast and reliable data source is paramount for risk management and market making, and the only way to ensure you receive a Pinnacle feed commensurate with the speed of the market is to get it directly from Pinnacle.
If you’re interested in pursuing a commercial partnership with Pinnacle, please visit the API Customer page on our website and our team will get back to you promptly.
Thank you,
Pinnacle Team
