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Poker News Daily is reporting that Victory Poker will be switching online poker networks and joining a list of rooms coming on board the Cake Poker Network.
Victory Poker is owned by the same folks who brought us the popular Who’s Your Daddy energy drink. Dan Fleyshman, who runs the company, has been boasting of a “big announcement” on his birthday next month.
Victory currently operates on the Everleaf network, which averages close to 400 “real cash” players per day (most of whom are probably playing at Victory). Everleaf is one of the rare Malta-based online gambling groups that currently accepts U.S. players. Cake Poker is the 4th largest online poker network focusing on the North American market.
Cake lost some of its market share when its marquee brand, Sportsbook.com, switched to the Merge Poker Network. However, Cake still has DoylesRoom.
They have also lost ranking on the PokerScout.com monitoring, mostly a result of French online poker rooms being ranked separate with that nation’s new licensing initiative.
“Assuming Victory has just half players on the Everleaf Network, we would be looking at the Cake Poker Network once again flirting with the top 10,” states Ace King, poker reporter for the Gambling911.com website. “The brunt of those players would allow Cake to go head to head with Everest Poker’s French online poker arm.”
Cake Poker has announced several new online poker ventures coming on board in recent months, most of which are not as established as Victory.
The Victory Poker room boasts an extensive portfolio of professionals and markets somewhat more aggressively than the majority of stand-alone Internet card rooms.
Cake itself has also been marketing more aggressively.
Many Gambling911.com readers became familiar with the Victory Poker brand when the website provided extensive coverage of an ill-advised tweet by one of its pros, Dan Bilzerian, who quoted from the movie Grand Torino. His use of the word “colored” to describe an African American set off World Series of Poker reporter Joy Miller, who threatened not to provide coverage of any Victory pros during the tournament unless Bilzerian apologized.
“This is a perfect example of there not being such a thing as bad publicity since many folks were not even acquainted with Victory Poker at the time,” explains King. “They are actually positioning themselves to be major players in the online poker arena it appears. That incident generated them plenty of buzz."
Patrick Flanagan, Gambling911.com
