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It’s been the “year of mobile” for years, but there have been major hints to making it a reality in 2018.
Google already hinted that we’re going to slide into a mobile-only world two years ago when the company announced to have begun experimenting to make their index mobile-first. But what does that mean for online businesses especially in the online casino world?
Well, it turns out that the mobile gambling industry has been on the forefront of innovation especially when it comes to the mobile web. Some online casinos report seeing up to 70% of their traffic coming via mobile devices, such as smartphones and tablet computers, with the tendency to rise further in the next 12 months. It’s no surprise then that casinos have been working tirelessly on making their content and services available not only for mobile users but also directly within the browser.
Casino games move into the browser
Think a few years back, and app stores were the go-to place for everything online gambling. Ultimately, players wanted to enjoy slots and table games not only at home but also on their way to work or while traveling. iOS and Android apps were great for this purpose, but they also came with major drawbacks: the downloading and onboarding process was long and cumbersome, and most mobile casinos shipped with only a fraction of the games that were available on the website. Any additional game had to be downloaded separately and took away space from the mobile device's storage. Luckily, casino operators noticed this flaw early on and heavily invested in mobile casinos that are sitting directly inside the user’s browser. No downloads required and immediate access to most games!
But what about having these convenient icons on my smartphone’s home screen for quick access? Don’t worry, just because you’re now playing games inside your browser doesn’t mean that you lose out on the one-click launcher. Whether you own an iPhone or Android device, you can easily add any website to your home screen. Here is a tutorial on how this works and truth to be told, it’s dead easy!
What can we expect this year
The year is young, but there is certainty that it’s going to be an exciting year for casino players all around the globe. The biggest gaming software developers such as Microgaming or Netent continue to focus on the release of new online slot games in HTML5 format as well as further improve the gameplay of their live dealer casinos. At the same time, global gaming companies work on launching new mobile casinos to broaden the choice for gamers further. Whether or not 2018 is going to be the “Year of Mobile” for most business, it is going to be for online casinos.
