Playtech Set to Expand Live Offerings in Virtual Reality
Playtech is one of the oldest and most iconic online casino software providers in the world, and it continues to stay at the forefront of developments in the industry. The studio has been at the heart of the rise of live streaming over the last decade, and now it is looking forward to integrating virtual reality.
In a recent interview, the Chief Product Innovation Officer, Kevin Kilminster, revealed that the company was exploring the amalgamation of live gaming and VR in the next few years.
Playtech Has Been a Leader in Live Streaming
Live streaming has been a revelation in the online casino market, and the games are growing in popularity every year. It has top games at some of the leading sites, with Live Spread Bet Roulette and Live American Roulette among the Paddy Power Live Roulette offerings. These games use the latest technology to give players the best view of the action, making them feel like they’ve stepped into a bustling gambling house. Playtech also prides itself on offering the top dealers in the business, with slick operators fostering high engagement in the games.
The legacy company has also been one of the greatest innovators in the live streaming market, and quickly realised that the expanding player base wanted access to more than just table games. It branched out into inventive new offerings such as Deal or No Deal: The Big Draw, Mega Party, and Jumanji: The Bonus Level Live. It’s clear that some of the biggest franchises in the world trust Playtech to help them expand into the gambling market, and this is likely to continue in the future.
Virtual Reality the Next Logical Step
Playtech’s games are already highly immersive, but the studio is always striving to improve. It is also aware that it needs to adapt quickly to technological developments or risk getting left behind. According to Yahoo Finance, the VR market is set to be worth $235 billion by 2030. Therefore, it shouldn’t be ignored by casino developers.
In a recent interview with Yogonet, Kilminster pointed to VR as the next frontier for casino development. He made it clear that Playtech was busy preparing for this future, seeking ways to make its games available for the technology. Many people expect live streaming to be directly linked with VR, giving players the sense that they are sitting in the game studios with the dealers.
Of course, there’s also the chance that VR instigates brand new game types of its own. Live streaming led to unique offerings such as Crazy Time and Lightning Storm, which were unheard of before the platform came about. The same thing could happen with VR, meaning that the most inventive studios could get ahead of the competition if they come up with something that catches on.
Even though countless studios have made names for themselves as the online casino industry has expanded, Playtech has remained as an industry leader. This looks set to continue, and the company is likely to be one of the first to bring VR to the mainstream casino market.
