How to Manage Limits Using Bookie Software

There's been plenty of discussion of late in regard to U.S. based sportsbooks and their draconian limits on winning customers.

One gambler on Twitter posted that the maximum stake on the Maine @ Duke college football game this season was a mere $26.99 at one sportsbook.  Another mentioned his sick $1.03 limit.

The payout on that one on a 4-team parlay would have been a whopping $13.45.  That won't even fill your gas tank.

As a bookie, don't be like DraftKings, Fanatics, ESPN Bet or Bet MGM.  Your customers will find somebody else.

Still, you probably want to place fair limits.

How to Manage Player Limits in Your Sportsbook the Right Way

When you check the wagers your players make, the amounts will usually vary. You may have a mix of small to large hitters, and a balance has to be made in order to run a successful sportsbook, especially when starting out.  You cannot restrict a player for no good reason of course, so be careful when setting limits, and do not get too out of hand.

Your per head sportsbook software will offer a feature to monitor winning players.  This permits a bookie to determine the amount of credit that will be extended.

Notice any regulars who you have dismissed as sharps, and look at their wagers. If you think you are earning well from them, then be generous with limits. You can probably increase their wager limits as you see fit. This will ensure that your player stays happy, and will continue betting in your sportsbook.

Remember that your goal is always to turn a profit in your sportsbook. If you are not able to balance the wagers in your sportsbook well, this could increase the risk of paying out more than the amount you collect. And player management through player limit adjusting will help you minimize any possible risk. In addition, it also gives you the chance to reward your players by letting them bet higher amounts.

Player Betting and Risk Management Reports

When it comes to setting individual player limits, it will depend on the habits of each player. Hence, the best way to determine their limits is by analyzing their betting statistic and habits. Using reports from your Bookie PPH provider, you can decide whether to increase or decrease their limit.

For example, if they max their betting limit every week and settle without fail, an increase might be in order. On the other hand, if they abuse their limits and certain plays, lowering their limits might be in order.

These are reports that will give your sales team the necessary data to improve their player’s profitability. This is because this information will give them their win loss ratio, what sports they like to bet on, types of bets they make and so on. There are 2 categories of player reports. Individual and group player reports.

Individual Player Betting Reports – These are tools that sales and customer service department uses to improve the betting volume.

For example, if a player’s balance is zero and you want them to reup, then this data is gold. From the data you have on them, you know that they like to bet on parlays. However, their parlay profit margin is nonexistent and in favor of the book. Therefore, offering them as an extra bonus a 2 or 3 team parlays could easily seal the deal.

Other useful data you can get from player betting reports can vary from favorite team to favorite sports. Thus, you could setup email or text alerts when their favorite team is about to play and their current odds.

Group Player Betting Reports – These are reports that management uses to improve their profits and help the y sales department. This is because you can pull reports for specific group of bettors for specific sports, type of wager, last active and so on.

This is crucial in terms of how to focus marketing efforts for specific sports season. For example, you could setup a sportsbook advertising campaign for people that only bet on March Madness. This means you could use the sports betting platform send a msg to these players about a March Madness promotion. Furthermore, you could also setup a year-long campaign where players get specific promotional item for every sport they bet on.