Steps on How to Become a Bookie Agent

This past week our friends at AcePerHead.com walked us through the five steps necessary to become a bookie agent.

First off, what exactly is the difference between a bookie and an agent?

The bookie is someone who works directly with the players in accepting bets while the agent manages only a portion of the business. Likewise, agents may manage a number of bookies who are good at working with customers but lack the necessary skills it takes to manage the actual business. In both cases, the agent fills a need so players can make bets.  Basically, the agent works as a facilitator or point person between customers and bookies.       

5 Steps in Becoming a Bookie Agent

Step 1: Make Sure You Have the Necessary Skills

While you may not need a master’s degree in business to succeed, some basic skills are required to be able to operate your business successfully.

• Math Skills: Don’t worry, you don’t need to be a math wizard, but you do need to understand probabilities. Sports gambling is all about numbers and probabilities, and you should be able to understand them if you expect to succeed.
• Business Administration: A lot goes into running your own business. One very important aspect is time management. You need to prioritize tasks that provide added value to your service, and you also need to have some basic accounting skills. This last one has become an easy task for bookie agents thanks to comprehensive betting software that provides great reporting, effectively cutting your work time by 2/3 at least.
• Sports Gambling: I know this seems like an obvious point, but you would be surprised by the number of people interested in becoming bookmakers who have no interest in or knowledge of sports. You don’t need to be an active gambler. My advice is: don’t gamble unless you are laying off action, but you need to understand how gamblers think, what they like, and what they find annoying. If you cannot do this, then you better look for another way to make money; this is not your gig.
• Sales: Yes, you need to be good at selling yourself and your service. A critical factor in becoming successful in this industry is acquiring and retaining customers. So, you need to be an excellent salesperson and excel in customer service at the same time.

Step 2: Secure Funding

Banks must secure huge investments to operate; they cannot rely on the money their customers deposit to start operating, and the same goes for sportsbooks.

"Your players need to have full confidence that you can pay them their winnings every week," AcePerHead.com advises. "Now, you and I both know most bettors don’t consistently win every week, but even the worst player in the world will enjoy a winning streak occasionally. If you cannot fulfill your duties as a bookmaker, then your business will go under in a matter of days."

The good thing about using a Pay Per Head service is the low price, as low as $3 per person per week at AcePerhead.

Step 3: Get the Best Pay Per Head Service Available

AcePerHead.com offers top-of-the-line everything: line managers, IT engineers, customer service, service providers, and software platforms, all of which is as low as $3 per head.  You also get a live dealer casino and full servce race book to boot.

Step 4: Go Tech

Don’t let anyone fool you; online sportsbooks rely on technology, not just to power the website and accept wagers, but to offer features that local bookies and even sportsbooks in Vegas can’t offer their clients.

I’m talking about live betting, casino games, and even horse racing. Being able to offer your players a variety of products to bet on whenever and from wherever they may be is what makes online sportsbooks so popular and profitable.

Sure, a lot of price-per-head services claim to offer all these products, and I’m not saying they don’t, but if you had a chance to enter a Formula 1 race, would you rather be driving a Ferrari or a Nissan? I’m guessing you want the Ferrari, and when it comes to pay-per-head sites that would be Ace Per Head.

Step 5: Choose your Clients Well

You must understand your players, what makes them happy, what products are they most interested in, which betting markets are the most profitable for you, etc. Knowing this will enable you to make informed decisions as to what direction you should be moving your business, and yes, you guessed it, AcePerHead.com has a bunch of tools to help you do that easily.