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Atlantic City’s Borgata Casino has ended its relationship with Bwin.party and joined forces with UK-based GAN, formerly known as GameAccount Network. Through GAN, Borgata will continue to offer online poker and casino games to residents and visitors of New Jersey.
Since its inception, the Borgata online poker site has ranked as the biggest revenue generator in the state.
“Our strategic market positioning is to serve as an enterprise-level solution for either Simulated Gaming or real money Regulated Gaming and, in certain circumstances, our single technology platform may serve both requirements," Dermot Smurfit, CEO of GAN said. "In 2016 Simulated Gaming will be served to the majority of Borgata’s patrons who live out-of-state and, in the event GAN receives Borgata’s consent to commence operations is equally capable of simultaneously serving real money regulated gaming to the Borgata’s patrons resident in New Jersey.”
Tom Ballance, the president of Borgata, added: “GAN’s experience and capability, combined with the power of the Borgata brand, will enable the successful launch of Borgata’s Simulated Gaming online experience. This launch will add another business segment to Borgata’s portfolio and will further diversify Borgata’s varied offerings. We also take great comfort in having GAN’s excellent real money Internet gaming product available to us as needed.”
Borgata ended its relationship with Bwin.party after that company was recently acquired by GVC Holdings.
New Jersey’s online gaming sites collected $14.6 million from gamblers in January compared to $11.6 million during the same month last year, which was an increase of 26.5 percent.
- Ace King, Gambling911.com
