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Suren Khachatryan, CEO of the Armenian based nulti-channel sports betting platform and technology provider Digitain says his company’s recent announced partnership with Russia’s biggest poker network Pokerdom provided “a feather in their cap”.
The deal was announced this past month with Pokerdom customers now having the ability to bet on 65 different sports across 7,500 leagues and more than 3,000 betting markets.
But the real motivator for the deal? That would be the 2018 FIFA World Cup.
Khachatryan sat down with SBC to discuss the deal.
“Pokerdom is the biggest online poker operation in the CIS, and had been looking for a top-notch sportsbook supplier for some time, with an eye to football’s crown jewels appearing in their own backyard.
“Not only did securing the deal provide a feather in the cap of our leading sports-betting platform, but it also allowed us to put another key flag in the CIS sands ahead of the World Cup 2018. Of course, the World Cup is hardly a tough sell, wherever you operate.
“However, partnerships with operators in these CIS-facing territories definitely indicates we’re best-placed to capture World Cup demand among a football-mad commonwealth. After all, proximate venue and time zone mean these CIS players are primed to follow all the action at peak times throughout the tournament, benefiting from Digitain’s myriad of pre-match and in-play options on every World Cup game, available through both our online and offline channels. In short, it’s a happy collision of timing and geography.”
- Aaron Goldstein, Gambling911.com
