Poker Brat Starts His Own Clothing Line

Retailers are no doubt nervous entering this "make or break" holiday season with the economy in complete disarray.  But that hasn't stopped poker pro Phil Hellmuth from opening his own clothing line, aptly titled Poker Brat Clothing Co.

 "I love the people who designed these shirts," said Hellmuth. "We've worked with artists in Las Vegas, Missouri, and West Hollywood, and I told them to create whatever their hearts desired and, man, did they create some great poker designs!"

The line includes not just his ubiquitous PH hat, but also clever poker t-shirts in the vein of Ed Hardy and Affliction, like "Poker Tree," a nifty riff on poker seedlings growing into a giant oak, and also "Poker Face," a card symbol starburst available in multiple colors. Also offered are sturdy shirts stamped with the Poker Brat Clothing Company logo.

The UltimateBet pro is one of poker's most celebrated poker players. Phil holds the record for most WSOP cashes with a seemingly untouchable 69 and up until 2008, Phil Hellmuth had been the youngest player to ever win the WSOP Main Event in Las Vegas until that record was broken in November by 22-year-old Peter Eastgate.