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The “Gentleman’s Bookmaker” is trying to get a strong foothold in the exploding online poker market through a re-branding of the Victor Chandler name to “Bet Victor”.
Chairman of BetVictor, Victor Chandler said:
“As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.
“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”
The new name has already been promoted throughout Europe but will now be the primary brand identifier in the United Kingdom.
BetVictor operates on the Microgaming Poker Network.
- Aaron Goldstein, Gambling911.com
