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OAKLAND PARK, Fla (Gambling911.com) - One of today's biggest names is entertainment has just become the face of prediction market NoVig.
Thursday's are "No Juice Happy Hour" at BetOnline
Sydney Sweeney is now featured in a video promo for the company.
"Think you know sports. Prove it," she starts off saying.
No idea on how much she's being paid, but one has to imagine a whole lot.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026
Sweeney gained early recognition for her roles in Everything Sucks!, The Handmaid's Tale, and Sharp Objects in 2018.
She received wider acclaim for her performances in the drama series Euphoria (2019–2026) and the first season of the anthology series The White Lotus (2021), both of which earned her nominations for Primetime Emmy Awards.
NoVig is quickly making a name for itself in the fast growing prediction market space.
The company positions itself almost entirely as a sports-trading platform rather than a general-purpose prediction market.
Novig is a federally regulated sports prediction market. In June 2026, it received approval from the CFTC to operate as a Designated Contract Market (DCM), and its new federally regulated platform launched nationwide in August.
Instead of the conventional sportsbook model—say, Patriots -110—you trade event contracts whose prices range from $0 to $1.
CEO and co-founder Jacob Fortinsky has argued that prediction-market mechanics can fix some of the traditional sportsbook problems—particularly sportsbook margins and restrictions placed on successful bettors.
- Chris Costigan, Gambling911.com Publisher
