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NCAA Women's College Basketball is becoming increasingly popular and this was highlighted by a recent report that more viewers tuned in to watch the LSU vs. South Carolina women's game than the Celtics vs. Heat NBA TNT broadcast Thursday January 25.
You read that right. A sport that's more popular than the NBA on some nights. Yet a vast majority of online sportsbooks do not offer betting on Women's College Basketball.
BetOnline had a full slate of lines on Saturday's games (January 27). These included the following games and odds:
Nebraska +16.5 Iowa
Iowa State -5.5 West Virginia
Cincinnati +31.5 Texas
Gonzaga -24.5 San Francisco
BYU +19.5 KSU
Notre Dame +13.5 UConn
It should be noted that the markets offered were still limited to just the basic odds. Player props remain nonexistent, at least for now.
South Carolina’s 76–70 win over LSU officially averaged 1.56 million viewers, topping the NBA’s matchup between the Boston Celtics and Miami Heat on TNT at the same time, which only averaged 1.38 million viewers, according to Sports Media Watch. The Celtics currently own the league's best record. Both Boston and Miami have two of the NBA's stronger fan bases.
The rivalry between South Carolina and LSU has quickly become a staple in women’s college basketball. It's not immediately clear as to whether prop bets were offered on this game.
Current Odds to Win the NCAA Women's College Basketball Championship
Iowa
-140
Indiana
+200
Ohio State
+310
Penn State
+10000
Nebraska
+10000
Michigan State
+10000
Minnesota
+10000
Maryland
+10000
Michigan
+10000
- Don Shapiro, Gambling911.com
