Amaya Gaming will now be called The Stars Group Inc. in an effort to better reflect the company’s primary brand, PokerStars.
Additionally the firm will be relocated its headquarters from just outside of Montreal to Toronto.
Rafi Ashkenazi took over the role of CEO following the departure of company founder and previous Chief Operating Officer David Baazov amidst allegations of insider trading.
Ashkenazi’s focus will be on acquisitions and improving the performance of its online casino product.
Amaya’s online poker room remains the biggest in the world but in recent months has alienated professional players with a series of abrupt changes to its bonus structure and a reduction in payout percentage for its $10,000 tournaments.
The company, however, has managed to exceed expectations on the financial front during the first quarter of 2017.
Online casino games and sports book accounted for 27 per cent of sales, up from 21 per cent while Amaya managed to post its first increase in revenue from poker in three quarters.
- Aaron Goldstein, Gambling911.com
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