When an individual decides to become an online bookie, there are several factors to consider. One of which, the factor that every company must consider, is customer.
Just like a Fortune 500 company, a per head agent must know what market segment he or she sells to. More importantly who are the specific customers within that market segment.
In the sports betting industry, the market segment is easy. It’s sports bettors. Bookmakers refer to their sports betting clients as players. This article discusses the types of casual players.
There are two types of casual players: true casual players, and problem gambling casual players.
The true casual player sets up rules for himself or herself. These rules often have something to do with a monetary limit, a specific sport, a specific team on a sport, or all three.
Most casual players set a small monetary limit on what they can wager each week.
The monetary limit could be anywhere from $25 to $100. The true casual player tells himself or herself that he will only wager $25 on a single game.
Or, the casual player says that he can break up his $100 into parlays and single game wagers, but that he can’t bet more than $100.
The problem gambling player can be a terrific source of revenue. But, if the problem gambling player gets in too deep, that source of revenue dries up.
Adding consistent revenue is the way to increase profits month to month. No business owner ever wants to shut off a consistent revenue stream.
The second reason PPH agents should help problem gambling casual players with their issue is because it’s the humane thing to do. It’s the right thing to do.
Tools like creating settle alerts help agents help problem gamblers keep their issue under control.
It’s important that online bookies understand the two types of casual players. The first is the true casual player.
The second is the problem gambling casual player. By helping problem gambling casual players control their issue, per head agents can maintain a consistent revenue stream.
Having the right tools will help online bookies and pay per head agents manage casual bettors.
Having settle alerts, like previously mentioned, in place will help PPH agents keep their players betting and manage those players with problem betting.
Using a Layoff account when a team is too heavily wagered on can help with mitigating risk, and losing out on cash before March Madness starts getting heavy.
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