Gambling911.com Marketing: NBA Betting Search Picks Up Steam

Written by:
Payton
Published on:
Apr/18/2013
Gambling911.com Marketing: NBA Betting Search Picks Up Steam

While poker and gambling news dominated Thursday’s readership traffic at Gambling911.com, the NBA Playoffs are fast approaching and G911 is revving up its coverage with some decent results already starting to trickle in. 

[For industry professionals, be sure to check out our Marketing section regularly here and if you wish to contact us, please do so here.  We are available 24/7.]

Approximately 9 percent of Gambling911.com’s traffic demographic Thursday evening was coming in for NBA betting related content.  Of interesting note is that, of our random 100 sampling, 4 percent of traffic had visited both gambling-related and sports wagering-related content.  This just goes to show how gamblers, in general, tend to have interests across a broad spectrum of the betting landscape.  

Speaking of which, there was still heavy interest in a story involving a sports betting/high stakes poker indictment with ties to the Russian Mafia.  Approximately 9 percent of the Gambling911.com audience was drawn to this story Thursday evening. 

Earlier in the day nearly 25 percent of all traffic was still honing in on our extensive coverage of the Legends Sports indictment and subsequent shutdown of that company.  By Thursday evening, that number had dropped to around 8 percent.

We should note that there was an unusually high number of direct/bookmark visits without any specific page visits observed.  These are counted under the overall gambling demographic, however, we cannot determine if these particular readers are interested in sports betting, gambling, poker or something else.  Typically, these are return visits.

Segments Breakdown:  (note that there is some overlapping where a reader may be visiting poker, gambling, and sports related content during a single visit):

Sports Betting – 13 percent

Sports Betting on NBA – 9 percent

Poker – 33 percent

Gambling Related (excluding sports betting and poker exclusive visits) – 43 percent

Gambling News – Legends Sports Indictments – 8 percent

Gambling News – High Stakes Poker/Sports Betting Indictment Tied to Russian Mafia – 18 percent

Gambling News (Overall) – 93 percent

Direct Bookmarks – 16 percent

Other – 8 percent

- Payton O’Brien, Gambling911.com

Company Marketing News

Advice For Fledgling PPH Bookie Agents

Advice For Fledgling PPH Bookie Agents

Every business whether it is bookie business or any other business whether in the gaming industry or any other industry is tedious.

Everything a Bookie Needs to Know, about Price Per Head Services

Everything a Bookie Needs to Know, about Price Per Head Services

Another college football season has opened its doors and the NFL week 1 schedule is a few days away.

Gambling911.com Fan Profile: Almost Out of Rabbits Premium Sports Handicapping

Gambling911.com Fan Profile: Almost Out of Rabbits Premium Sports Handicapping

Almost Out of Rabbits is the latest Twitter follower of Gambling911.com.

Live Betting for College Basketball the Premier Pay Per Head Way

Chances are if you have been an independent sports bookmaker for any length of time, you have come across a Pay Per Head service or two that looks great on paper, but fails miserably when it comes to actually meeting those expectations.

Premier Pay Per Head Safeguards all of Your Information

The online sports betting industry has exploded in the past decade with a proliferation of betting websites to handle all the action, but the simple fact that all of these transactions take place through the internet raises some serious concerns with just how safe and secure this wealth of inform

Syndicate