Marketing: NBA Betting Search Picks Up Steam

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Apr/18/2013 Marketing: NBA Betting Search Picks Up Steam

While poker and gambling news dominated Thursday’s readership traffic at, the NBA Playoffs are fast approaching and G911 is revving up its coverage with some decent results already starting to trickle in. 

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Approximately 9 percent of’s traffic demographic Thursday evening was coming in for NBA betting related content.  Of interesting note is that, of our random 100 sampling, 4 percent of traffic had visited both gambling-related and sports wagering-related content.  This just goes to show how gamblers, in general, tend to have interests across a broad spectrum of the betting landscape.  

Speaking of which, there was still heavy interest in a story involving a sports betting/high stakes poker indictment with ties to the Russian Mafia.  Approximately 9 percent of the audience was drawn to this story Thursday evening. 

Earlier in the day nearly 25 percent of all traffic was still honing in on our extensive coverage of the Legends Sports indictment and subsequent shutdown of that company.  By Thursday evening, that number had dropped to around 8 percent.

We should note that there was an unusually high number of direct/bookmark visits without any specific page visits observed.  These are counted under the overall gambling demographic, however, we cannot determine if these particular readers are interested in sports betting, gambling, poker or something else.  Typically, these are return visits.

Segments Breakdown:  (note that there is some overlapping where a reader may be visiting poker, gambling, and sports related content during a single visit):

Sports Betting – 13 percent

Sports Betting on NBA – 9 percent

Poker – 33 percent

Gambling Related (excluding sports betting and poker exclusive visits) – 43 percent

Gambling News – Legends Sports Indictments – 8 percent

Gambling News – High Stakes Poker/Sports Betting Indictment Tied to Russian Mafia – 18 percent

Gambling News (Overall) – 93 percent

Direct Bookmarks – 16 percent

Other – 8 percent

- Payton O’Brien,

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