Betfair Launches LetsPlayNJ.com for Web Gambling but Can’t Play Yet in Garden State
While New Jersey prepares to begin allowing online gambling by the end of next month, European powerhouse Betfair has mostly been left out in the cold.
Despite not having a license to operate in the Garden State at this time, Betfair will begin its LetsPlayNJ.com campaign. The site is designed to build a mailing list of potential gambling customers in New Jersey.
Betfair, the largest betting exchange in Europe, may not have to wait long for a license to be issued as it is widely rumored they entered into a partnership with Atlantic City’s Trump Plaza.
On its site, Betfair issued this notice:
“The future availability of Internet gaming services on Betfair.com in New Jersey is contingent and conditioned upon the issuance of all necessary approvals … including, but not limited to, all approvals, licenses and permits required by the New Jersey Division of Gaming Enforcement.”
To date, only the Borgata has received a permit to offer online gambling in New Jersey.
- Ace King, Gambling911.com
