How Does a Price Per Head Business Work? College Students Want in as Senator Demands School Partnership Data
A Price Per Head or PPH business is one that manages an individual’s bookmaking business for them and charges a set price per customer. These platforms appeal to anyone from college age students to the retiree.
The Price Per Head is actually a Price Per Customer in that a small fee (starting as low as $4 per customer per week at AcePerHead) is assessed on that customer only if he or she places a bet in a particular week either over the Internet or by a customized toll free 1-800 number.
Say a bookie has 10 customers and only 7 of those customers bet in a given week. AcePerHead charges $4, the bookie in question will be invoiced for just $28.
Odds are good a few of those gamblers will bet big and lose. Let's say just one customer loses $1000. You will enjoy a $972 profit ($1000 minus the $28). We will just assume the other six customers broke even with wins and losses.
In the past, the bookie/agent would have to split those winnings with the offshore credit sportsbook operator and only pocket $500. With the PPH model, only the small weekly fee is paid. In this example, $28.
What You Get With the Price Per Head Software
First off fewer headaches. The Price Per Head provides your customers with a customized website, betting tools, lines that you yourself may not be able to offer plus many sites offer online casinos and poker to compliment the sports betting should you choose to do so.
You, as the bookie, are essentially running your own full service sportsbook online without the overhead found at a brick & mortar or your typical offshore sportsbook…and at only a fraction of the price.
The more players you have, the more you end up saving in the long run.
A large player base means bigger bucks coming your way, but traditionally it would mean having to rent office space ($$$), not to mention the long hours put into taking and settling wagers. Let the price per head business do all of this (24/7) and you can lounge all day poolside and party all night then sleep in all day Saturday. No more answering phone calls and having to track all those wagers. Let the PPH do that for you.
In the past, agents and corner bookies had to split winnings with offshore credit sportsbooks. That is no longer necessary.
And the savings become even more incredible.
The price per head software also allows for live in-play betting, an online casino and full horse book.
College Kids Will Be Attracted to These Be-Your-Own-Bookie Platforms
66 colleges and universities to date have partnered with sportsbooks. It's easy to see why college kids could see running their own sportsbook as a terrific way of making money honestly. And it's never been easier based on the information we've provided above.
Why bet with DraftKings, Caesars and the like when you can wager directly with a fellow student who allows for anonymity and won't have access to your social security number. Plus you can play on credit.
Senator Wants Those 66 Colleges to Provide Data on Marketing Relationships With Sportsbooks
Senator Richard Blumenthal, asserting that gambling causes “very real harm” to students, has asked 66 colleges to provide information about their marketing relationships with sportsbooks.
“The opportunity for lucrative deals has caused some casinos and sportsbooks to target universities, despite the very real harm gambling poses to students, many under the age to legally gamble.
“Universities, and their athletic departments, have a duty first and foremost to protect student health. Certain factors – such as their age, stress, and past substance abuse or depression histories – make students especially vulnerable to gambling addiction.
“Experts have said that it can be difficult for young people to recognize their inability to gamble responsibly, so it is deeply concerning that universities are willing to partner with sports betting companies.”
- Aaron Goldstein, Gambling911.com
