Wisconsin Bookies: Milwaukee, Green Bay, Madison

Written by:
Aaron Goldstein
Published on:
Sep/24/2016
Wisconsin Bookies: Milwaukee, Green Bay, Madison

When we talk about Wisconsin and its bookie environment, two teams come to mind:  The Green Bay Packers and the University of Wisconsin Badgers, based out of Madison.  Milwaukee has its Major League Baseball and NBA teams, neither of which have had much of a significant impact in recent years yet the city is still very sports-friendly.

Bookies received a warning shot during the month of September 2016 with the Badgers continuing to upset opponents.  A 30-6 win over Michigan State in Week 4 made it clear Wisconsin will be contending in the Big Ten and giving headaches to the area bookies.

A quality Pay Per Head like Real Bookies runs all aspect of the bookie business with the exception of handling financial transactions.  They charge a small weekly fee per customer (per head), often starting around $10.  In the long run, bookies and agents alike save money while minimizing the headaches involved in running such a business entirely on their own.

Bookies are especially prominent in area sports bars and pool halls.  Green Bay has quite a few of those including Legendary Larry’s, Kroll’s East, Tilted Kit Pub & Eatery, Duzzi’s and more.  Milwaukee has Upper 90 Sports Pub, Aliotas and Kelly’s Bleachers among others.  Madison has Jordan’s Big Ten Pub, Player’s Sports Bar, Echo Tap & Grill and Wilson’s Bar.

Sports betting in the state is a simple misdemeanor while bookmaking is considered a felony.

Wisconsin has not actively prosecuted sports betting establishments in recent years.  The state was one of the few that attempted to quash online gambling during its pioneer years, however.

- Aaron Goldstein, Gambling911.com

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