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In the world of bookmaking, there are two terms you will hear often: Bookie and agent.
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The bookie really needs no explanation. An agent, on the other hand, does require some form of clarity.
The agent can actually mean bookie, with the two terms interchangable.
Typically when the word "agent" is reference, this is an individual that works on behalf of the bookmaker. He or she may be getting a certain cut of the overall revenue derived from the players they refer. In this regard, the agent is acting more like an online casino affiliate.
The key to becoming a successful agent is having a grasp of the overall sports betting market, capturing as much of that market ahead of the competition and keeping those customers happy.
With the US Supreme Court ruling to overturn decades of prohibition against sports gambling, this has only helped to boost bookmaking businesses across America, even in states that have since amended their own laws to legalize the activity.
An established Pay Per Head software and service provider is critical in building one's bookie agent business.
- Aaron Goldstein, Gambling911.com
