Don't Let Your PPH Sportsbook Waste Your Money
Attention Bookies: You may be paying too much for what your PPH is offering. There are umpteen PPH providers on the web nowadays and choosing the right one can make or break your bookie business. The good news; you still have time.
There are many mistakes to be made but much more excellent choices that can turn your margin of profit on its ear. Many bookies are missing the signs as to what it takes to be successful. You have questions, we have answers and here are the top 5 ways you are losing money at your current site.
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Downtime
The number one bookie killer is downtime. You simply can’t afford it, you don’t want to have to deal with it, and it will kill your business. You must find a reputable pay per head that has the best bookie software in the industry and maybe even pay an extra couple of dollars for the security that comes with knowing you will always be live an operational. In this day and age, it’s much too easy for your clients to click that mouse. With the click of the mouse, they are gone and giving their money to your competition. Make sure your PPH has the best reputation for “up-time” don’t get stranded 10-minutes before a big game/event.
Customer Service
Services offered, or lack thereof. Are you getting the best bang for your buck? You should have access to a white label Las Vegas-style casino, and world-class racebook. Does your racebook offer 75+ tracks from around the world and do they pay track odds in real-time? Does your casino offer live dealers/tables, and the latest in slot play?
Make Sure Your Are Mobile Compatible
With the explosion of the smart phone market an important shift has occurred: up to 75% of players are using their mobile devices (phones and tablets) to make all their wagers on Saturday and Sunday. Furthermore, players lose (on average) 15% more money when they can bet on their mobile device. Why? Because it is easier and faster to play on a whim, and to chase.
Unlike many pay per head sites, AcePerHead.com designed all of their features to work well on ALL devices. This allows players to bet 24 hours a day from anywhere, which means more bets on your books, and more money for you to collect. If your current site is not properly mobile-optimized, you are losing money.
Budgeting and Reports
You must have a budget and you must stay on top of every dollar spent and every dollar earned. You must know exactly where you are financially and on a daily basis. Not only must you keep impeccable financial records, but you must also stay one step ahead of your players. How much are they spending, what are their limits, who is beating you and who is consistently losing? You must have access to accounting and player reports, 24/7. Find a PPH that offers on-demand reports at any time of day. You can’t live without them, you can’t make money without them.
Lines/Odds
Lines/Odds – You must have a PPH that sets competitive lines and odds and you need access to them. It’s great knowing that you have all of this done for you and the truth of the matter is you can’t really do this alone. Lines and odds can also be a bookie killer. You must stay competitive, but you must look out for yourself. Sharp players can spot a bad line a mile away. Make sure that your PPH is offering the best in the way of daily lines/odds, and futures.
Don’t sell yourself short when it comes to choosing a fantastic, white-label PPH provider. Find one that has a stellar reputation and one that’s offering an extended free trial. The busy season is here and if you want to change your life and start earning a six-figure income, then the PPH solution is for you.
It's also vital to have a robust live in-play platform.
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