Champion Horse Trainer's Son Launches eSports Betting Site With Tons of Stats and Trends

Written by:
Alistair Prescott
Published on:

Historical data is often hard to come by when betting on eSports matchups.  Consider traditional sports with the huge volumes of information readily available. (pronounced Dragon Eye) hopes to change all that.  The site is being launched to coincide with the League of Legends Championship Series which starts today (Wednesday June 16th).

The company was founded by British racehorse trainer Paul Cole’s son, Mark Cole. 

The elder Cole was a British flat racing Champion Trainer in 1991.  That was the year he trained Generous, who ultimately went on to win the Epsom Derby.

And while another brother went on to become an assistant horse racing trainer with his dad, Mark had a different calling.

He explains what differentiates from the numerous other eSports betting sites on the market today: “Traditional bookmakers have viewed eSports as ‘just another market’ like tennis or football but it is far more nuanced than that. Very few people bet without doing any research – even if they are supporters backing their own team. eSports bettors are no different and Dragoni’s offering will, as a result, be a more immersive experience than previous eSports-only bookmakers, most of whom have now diversified their business into other areas of the industry.”

He added: “eSports is growing in popularity almost exponentially and we feel very strongly that nobody has catered for the needs of the eSports bettor fully. I am also happy to talk with traditional bookmakers looking for a properly tailored eSports product as Dragoni is intended to be both a B2B and B2C product.”

Dragoni.agg is licensed by the UK Gambling Commission.

- Alistair Prescott,

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