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The Associated Press has found a reliable revenue stream courtesy of sports bettors. On Tuesday it was revealed that the AP cut a deal to make FanDuel its exclusive provider of sports odds across AP’s global sports reports.
Effectively Manage your Sports Betting Business https://t.co/4vldR0rsQB
— price perplayer (@priceperplayer) May 25, 2021
Axios first broke the news that FanDuel Sportsbook will pay the AP to cite its odds in sports stories, game previews, and daily sports odds fixtures. The AP will have editorial control of all content with a portion of funds from the partnership going to the AP Sports budget.
Every story the AP publishes that mentions betting lines, a favorite, or other gambling information now cites FanDuel’s odds and links to FanDuel Sportsbook. FanDuel widgets will also appear in distributed content.
The partnership also fits into FanDuel’s strategy of expanding into content and media, FanDuel’s chief marketing officer Mike Raffensperger told Axios. FanDuel has other media partnerships that ran across television and digital properties, including Hulu, NBC, The Ringer, CBS, Turner Sports and more.
Financial details of the partnership have not been disclosed.
- GIlbert Horowitz, Gambling911.com
