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Search has helped build the online gambling industry from all the way back when now defunct BetOnSports would bid on the best terms at Go.com to now where a coveted top 3 spot on the first page of Google can often make or break a business during key betting events such as the Super Bowl and upcoming Oscars.
Now comes word that U.S. and European Union regulators will allow Microsoft and Yahoo to combine much of their Internet search business.
Under the 10-year deal, which was announced in July, Yahoo.com and Bing.com will maintain their own branding but search results on Yahoo.com will say "powered by Bing." Yahoo, in turn, will be responsible for getting premium advertisers.
Microsoft will pay Yahoo 88% of the revenue it gains from searches on Yahoo's sites. Microsoft will also have the rights to integrate Yahoo's search technology into its own existing Web search platforms.
While Google makes up a whopping 65 percent of the search market, Bing and Yahoo combined make up nearly 30 percent.
According to Gambling911.com stats, Bing.com has made up approximately 6 percent of traffic coming to the site for the month of February. Google worldwide provides well over half of the website's traffic.
"Search has been an integral part of Gambling911.com's strategy for the past few years now," explains Payton O'Brien, the website's Senior Editor. "Bing has had a decent impact so it will be interesting to see what happens when Yahoo starts using the Bing search technology."
Gambling911.com derives little if any traffic from Yahoo.
Christopher Costigan, Gambling911.com Publisher
