888 Holdings Enters US Online Gambling Market With WMS Gaming Alliance
888 Holdings announced on Monday plans to enter the US online poker market through an alliance with slot machine developer WMS Gaming Alliance. 888 will offer free play poker in the initial stages.
Orrin J. Edidin, President of WMS, commented, "Aligning our efforts with 888 Holdings will allow WMS to provide our casino operator customers with the capabilities and benefits from one of the world's most experienced online poker operators which will significantly support their efforts to benefit from online poker in the United States in a play-for-fun environment or as real money online poker becomes legal. Our customers will gain access to a network enabling them to effectively build brand awareness, provide superior player liquidity needed for great player experiences and have complete comfort in the security and effectiveness of the technology platform. Additionally, by incorporating these solutions with our Player's Life(R) Web Services capabilities that provide a unique link that extends the gaming experience beyond the four walls of the casino, we expect to provide a wide array of play-for-fun online applications that customers can offer their players via their websites, as well as to introduce to entirely new audiences, the opportunity to play for fun."
Brian Mattingley, CEO of 888 Holdings, commented, "WMS is one of the main gaming suppliers in America, with a network of relationships with land-based operators that is second to none. The combination of 888's cutting edge online poker platform and WMS' customer relationships, marketing and distribution capabilities, provides the opportunity to build a substantial online presence.
"By deploying our joint online poker solution, casino operators in the United States will be able to provide their customers with a robust and secure network with the liquidity and games offering to give the best possible player experience."
- Aaron Goldstein, Gambling911.com
