Bookie Tips: 5 Proven Strategies to Get Your Players Excited for NFL Season
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Bookie Strategies That Work
With 15 years of online gambling experience at the biggest offshore books in the world, I’ll make you more money.
So let’s dig in to some of the simplest sports marketing strategies you can implement today.
Strategy #1: Keep Focused
Focus on a maximum of 2 key games per sport every week. Keeping your customers focused on wagering where we want them to play is critical. If I give you too many options you’re not going to select any of them. It’s called “crisis of decision” and it happens all the time online.
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The most dangerous thing about that is we never really know what happened when our customer sees something bright and shiny and decides to go do something entirely different.
Strategy #2: Get Your Customers Talking
Take consensus picks from your players. The myth is we need fancy systems to get our players talking and interacting, but a simple email asking them to reply with their picks on 2 games then emailing them an update will get the ball rolling.
If you’ve got the time, set up your own private forum and invite your players. It’s simple, requires no technical knowledge, and takes a small amount of time.
Strategy #3: Promote the Lines
Use lines services like donbest.com - if you have the right per head service, like payperhead.com, their lines are listed right there with the biggest sports books in the business.
Compare lines with the other major sports book and get your players thinking about what lines are moving, why they are moving and how that could change their wagering strategy in the upcoming days.
Strategy #4: Parlay Parlay Parlay
Parlay betting isn’t only very popular, but when a gambler decides to throw down on a parlay their odds of winning decease drastically. If you want to get really fancy try multi-sport parlays as well.
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Exotic bets are great as well, like round robins and futures. Word of warning, don’t over do it! Pick one type of parlay or exotic to bundle with your spread and straight betting options.
Offer these as a weekly package of bets for your players to think and get into. Being consistent will keep your customers interested and thinking about what wagers they may not have thought about until you gave them the idea.
If you grab the PayPerHead platform right now at a fixed rate of $3 per head, you’ll start noticing how the platform helps to give you that consistency and insight into your players betting.
Strategy #5: Reward Your Winners
Follow up with your big winners when they’re on a high. When I win a bet, I’m pumped, I want to tell everyone about, throw down some smack talk and most of all I want to extend my win streak.
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When your customer wins big, follow up with them directly. Offer them a few more select games or better yet, offer them a bonus.
I know you may think I’m crazy for saying that and no I haven’t lost my mind. Your customer will love you for the offer, especially since they just won, and it’ll build a relationship that means more wagering and more business for you.
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