Self-Sustaining Local Bookie Goes The Way of the Dodo Bird With Live Betting
With the demand for live in-play betting where one can now wager on plays right up to the final second of a game, the corner bookie can no longer function without the assistance of a full service 24-7 Pay Per Head.
“It’s just not logical to think that a lone bookie would be able to create his or her own software that allows for live wagering and be able to monitor – in some cases – well over a dozen games in a single period of time,” suggests Aaron Goldstein, who covers the Pay Per Head sector for Gambling911.com.
PerHead.com’s Fluid live wager bills itself as the “ultimate live betting experience”.
Perhead’s easy to use interface allows the bettor to make single straight bets or parlays, and he or she can choose the wager type after the selections have been made. Each game features a real time scoreboard that provides play-by-play results and statistics. There is also a full game schedule within the interface so you can see upcoming events.
Because live in-play wagering is so impulsive, there is little, if any, potential to study past historical trends, thus preventing the sports bettor to have any type of edge.
“Unless the local corner bookie is some type of software genius, which few are, he’s not offering live in-play wagering on his own,” Goldstein remarked.
Other so-called loss leaders that the Pay Per Head has at its disposal include online casino games and poker as well as horse racing from a few dozen tracks across the United States.
Local bookies, though they may think otherwise, are in essence walking advertisements for lucrative cash businesses. This attracts criminal elements and law enforcement interests alike. Because the Pay Per Head essentially runs the brunt of a bookmaker’s business overseas where such activity is legal and often licensed, that wire room and constant flow of Rolex-wearing guys driving up to your home or business in their leased Porsches is all but eliminated.
“The target is erased from their foreheads for a mere starting price of $10 per player,” Goldstein quipped.
- Payton O’Brien, Gambling911.com Senior Editor
