Casino Hires Robert De Niro as Celebrity Flack
You talkin' to me?
A casino in South Korea hopes you'll be listening!
The Paradise Walker-Hill Casino in Seoul, South Korea, has announced that it has hired actor Robert De Niro to serve as a paid celebrity spokesman for the casino.
The casino, which is South Korea's oldest and is open to foreigners only--meaning no South Koreans are allowed in--is located in the Sheraton Walker-Hill Hotel, a luxury hotel in Seoul that is popular with tourists and foreign business people.
Large ads featuring De Niro plugging the casino have already begun appearing at Seoul's airport and other locations frequented by tourists.
In addition, the casino announced, television commercials with De Niro promoting the casino were filmed in New York City last month.
The TV spots will not air in the USA.
One of De Niro's most famous movie roles was in the film "Casino," in which he played Ace Rothstein, a character based on real-life mob associate and Stardust Casino executive Frank "Lefty" Rosenthal.
De Niro, like many other American celebrities, does not appear in any commercials or ads in the USA, but does appear in foreign advertising.
Several celebs in recent years, however, have flacked for casinos that advertised in the USA.
Among them are singer Kenny Rogers, whose hit song "The Gambler" permanently linked him to the pastime in the eyes of the American public.
For years, he has shilled for the Barona Casino, an Indian casino near San Diego.
And former professional wrestler and Minnesota governor Jesse Ventura served as a celebrity spokesman for Bet U.S., an online sportsbook and casino based in Costa Rica.
In addition, baseball Hall of Famer Reggie Jackson once briefly served as a paid celeb shill for an online casino, until Major League Baseball told him to nix the deal or be banned from baseball.
By Tom Somach
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Gambling911.com Staff Writer
