How Does a Pay Per Head Business Work?
One of the biggest businesses to emerge from the explosion in popularity with sports betting is what's commonly referred to as the pay per head industry. In its simplest form, anyone with a few friends or family members who dabble in sports betting can own a sportsbook. Better still, you can operate a sportsbook without the need to raise substantial capital.
Having a quintessential understanding of how a pay per head works is key to enjoying success for many years to come. Let's discuss below.
A Beacon of Light
Small time bookies, that's the vast majority, consider today's Pay Per Heads to be a "beacon of light". The platform allows a smaller operator to compete with the likes of a DraftKings or FanDuel without having to beg for millions of dollars from investors. The PPH solution levels the playing field.
The typical pay per head will charge a small weekly fee per player. In return one gets full access to odds, a customized website that each individual can log into, 24-7 customer service, live in-play wagering, a massive menu of betting opportunities, full reporting, server hosting and even a racebook and live dealer casino.
Much to the chagrin of early PPH operators, pricing has dropped from around $40 to $65 per player to as low as $3 per player per week at AcePerHead.com. They even offer one free week per month for life.
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With the improvement in technology, bookmakers have greater access to improved tools as well.
Simply put, today's local bookies (often referred to as the "corner bookie") cannot operate without a PPH solution. The reason: Your players demand the ability to place bets on games as they happen (live in-play) as well as a countless number of player and game props. Yeah, you need software to accomplish that feat.
It's Easier Than You Might Think to Compete With a FanDuel
Let's be clear, FanDuel offers an excellent app. It's no secret they and DraftKings have chased even established players out of the U.S. regulated market (witness Unibet).
But bookies have the ability to fill voids left by their heavily regulated counterparts.
What follows are some great examples.
No Betting on Popular In-State Colleges
As of 2024, betting on the NCAA Men's Championship winning UConn Huskies or games they are featured in is only available for tournament play like March Madness in the state of Connecticut. That's perhaps an improvement over other states, but these are the Huskies and folks in this state want to bet them year round. They can't without a local or offshore sportsbook.
In states like New Jersey, Illinois and Virginia it's even worse. You can't bet on these teams during tournament play or playoffs.
In Oregon you are limited to only one app and there is zero wagering on college sports.
No Betting on College Player Props
More and more states are prohibiting wagers on popular college player props in light of harassment and match fixing concerns. There is a concerted effort to make this the standard across all states. Local bookies through the PPH software can still offer such player prop bets.
It's Becoming More Difficult to Open an Account Using a Credit Card
Iowa, Massachusetts, New Hampshire, Rhode Island, Tennessee and likely soon-to-be Pennsylvania are states that prohibit using a credit card to fund one's sportsbook account.
Most bookies extend credit and players love it.
More Great Advantages
- Customers can bet anonymously
- No need for players to provide a social security number or other personal information
- 18 and up welcome by most local bookmakers
- FanDuel and DraftKings tend to go overboard at times with limiting players
Check Out These Other Great PPH Tools
These are tools offered by our friends at AcePerHead:
VIP LIVE BETTING
We offer live betting on all sports, over 100 live betting options per game, and a live TV feature so players can watch and bet the game right from the site.
FULLY MOBILE BETTING
Nearly 80% of all players wager on their smartphones to bet. All of our skins and features are optimized for computers, tablets, and phones, as well as all agent reports.
CUSTOM PROP BUILDER
Players can choose from an unlimited amount of player prop betting options, with the ability to even customize their own props, along with option to parlay props.
BET TICKER
Watch the bets as they come in with our real-time bet ticker. Enable sounds and highlights so you can see at a glance when big action plays come through.
MOVE LINES
We have the sharpest lines in the industry, but you know your players' particular tendencies so you always get full access to move your lines so you can always stay ahead.
SECURE CHAT
Securely message your players back-and-forth directly through the website. All conversations are encrypted over SSL and can be easily and permanently deleted.
You're in Control
Remember that should you ever be dissatisfied with your current pay per head, you can always switch over to a new one. AcePerHead.com makes this easy with the PPH switch typically taking under an hour.
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