Study Reveals Most Millennials Find Casinos Depressing

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Published on:
May/17/2018

Amid the recent Supreme Court decision to clear the way for legal sports betting nationwide, the latest gambling data from YouGov Profiles reveals that: 

  • 47% of US adults aged 18-34 think casinos are depressing, compared to one-third who disagree with that assessment.

  • US consumers aged 18-34 are more likely to agree (50%) that online gambling should be legal than disagree (28%). Americans aged 35-49 also favor (52%) online gambling, while consumers aged 50-64 are divided (41% agree and 43% disagree) on the issue and the majority of those aged 65+ oppose it (59%).  SCROLL DOWN FOR MORE


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Additionally, data from YouGov BrandIndex shows that: 

  • Consumers aged 35+ hold a slightly more positive overall impression of the casino sector — which includes brands such as Caesars Palace, MGM Grand, and the Cosmopolitan — with an Impression score of 9, while it receives a 6 among those aged 18-34.

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