Why Millennials Are Flocking To Crash Gambling Games

Gambling, while it has existed for centuries, is not a stagnant concept. On the contrary, gambling trends have changed and evolved with time to reflect our tastes and attitudes. As millennials became the dominant market for gambling, it was clear that they were not the same generation as their predecessors.

Studies have shown that millennials are not quite as keen on traditional gambling games like poker and slots as the generation before them. Instead, they gravitate towards crash games, which have seen a massive rise in popularity. But why has this generation caused such a shift in gambling trends?

What Are Crash Games?

Crash games are a form of casino games where an object (usually a plane or bird) is shown hovering on a screen. While this is happening, the player has wagered an amount of money and their winnings consistently increase. At some point in the game, the object will crash, bringing the amount to be won down to zero. Here is where it gets exciting; the player does not know at what point the game will crash. As such, they have to consistently navigate their risk-taking behaviour and cash out at a point where they have made enough money but not before the game crashes. 

Why Cash Games Are Popular

While we now understand what crash games are, it is worth looking at why they are so popular with millennials.

• The Crypto Connection 

The numbers don’t lie; millennials are big fans of cryptocurrency and constitute a significant chunk of the crypto-buying public. This means that they are more likely than anyone else to flock to projects that have some sort of crypto connection, and this includes crash games. As crypto gambling is becoming more popular, many sites that offer it provide crash games. As Carlos De Lanuza explains, many are exploring crash gambling options while playing (with) different crypto gaming websites. Because of the many benefits of crypto gambling like added profit and heightened privacy, we can expect this trend to continue well into the future.

• Simplicity 

One of the big appeals of crash gambling is how simple it is. Traditional casino games like poker can theoretically last hours and can involve lots of complex strategies. Some people might be drawn to such a setup, some would rather deal with a more simple game. Crash gambling is the epitome of this as its entire setup can be boiled down to tapping a button before the object falls down. It can be learned in virtually no time and is reminiscent of games like Flappy Bird, which was immensely popular with millennials years ago. Sometimes, keeping things simple is the best route and crash gambling games certainly know this. 

• Time-Saving 

As we’ve said before, crash games are much faster to play than traditional games and this comes with several advantages for players. First, it means that they can play multiple games in a short amount of time and hone their skills faster.

Compare this to how many hours-long games of poker it might take to become a professional and the appeal makes sense. Plus, people can play these games on the go and not have to worry about it eating into the rest of their day. Simply put, crash gambling takes up only a few minutes at a time and millennials clearly like this.

• Gamified Gambling

If there is anything millennials love, it is having their processes gamified. They were the generation that popularized micro-transactions in the 2010s and the connection that they have to it has spread to non-game services. We can see this with everything from savings apps to food delivery platforms incorporating game-type processes and aesthetics into them.

Crash gambling is perhaps the most video game-like casino game you can imagine. The setup of watching an object fall, the tapping of a button, and even the graphics and sounds that accompany it make it seem more like a game than anything else. And because it is so familiar to them, they happily flock to it.

• Personalization

Millennials and Gen Zs are used to a digital space that lets them personalize virtually everything. From skins in their video games to Netflix feeds that are catered to their tastes. And few games have put as much effort into ensuring personalization as crash gambling. Players are able to adjust the item being dropped, the colours within the game, the sounds made, and much more. This goes a long way to developing a personal connection with the game and helping it stand out from everything else in the market.

• Social Media

Millennials are synonymous with social media at this point, and this is reflected in the games they gravitate towards. A setup that allows them to connect with others and be social is bound to be popular, and crash games are a good example of this. Many crash games feature public leaderboards, which gives players a sense of community and motivation to do well in the game. Many of the games also feature chatrooms, easy sharability of scores, and much more.

Crash game operators have also gone out of their way to advertise on social media using highly visual ads. This means that they are meeting their target audience where they are while also capturing their attention through a medium they connect to.

• Mobile Gaming

You only need to look at the current stats for mobile device usage to know that mobile gaming is one of the biggest phenomena in the world. In fact, mobile gaming eclipses any other form of gaming currently. Crash gambling has a major advantage in that it has crafted itself specifically for the mobile gambling space. A big chunk of crash games are offered as mobile games in popular app stores, and this makes it very accessible to millennials and Gen Zs. much of the advertising for it is also done on mobile platforms, making player conversion much easier. And considering that the mobile gaming market is only growing, the future of crash games looks good.