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Britain's Got Talent betting odds were available heading into Sunday evening's much anticipated Susan Boyle performance, which was expected to be viewed by millions across the globe.
William Hill had Susan Boyle listed with 5/6 odds, a Gambling911.com Value Bet considering the phenom Ms. Boyle has become.
William Hill explained its stance on keeping Boyle odds to win Britain's Got Talent at a "bettable" price.
"Boyle still retains her place at the head of the market but having been as short as 1/2 at the peak of the madness she has drifted to something backable. However, too much publicity for Boyle's heavenly voice and hellish face may have caused her bubble to burst.
"One thing that the voters of Britain's Got Talent love is a cute child who is either very good at what they do or is battling against the odds as they 'strive for a better life'. For this cynical reasoning we have some live contenders to challenge the dulcet tones of the current favourite.
"Clear second favourite is Aidan Davis who is a solo dancer in the exact same mould as last year's winner George Sampson.
"The 11-year-old wowed Simon Cowell and his fellow judges with some incredible dancing, a cute smile and surely captured the young heart of thousands of pre-pubescent girls."
Aidan Davis' Britain's Got Talent betting odds were listed at 7/2.
Other singing youngsters include 12/1 chance Shaheen Jafargholi. It should be noted that he is the second most punted on contestant after Susan Boyle at William Hill.
Britain's Got Talent betting odds were available at William Hill. Many countries outside of the UK will be able to bet on the show. US bettors are prohibited however.
The semi-finals begin Sunday May 24, 2009. The programs will air nightly with the UK audience selecting two of the semi-finalists each night who will go on to compete in the Britain's Got Talent finale taking place on May 30, 2009.
Christopher Costigan, Gambling911.com Publisher
