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The Kentucky Derby on May 4 should provide an online racebook betting boom for pay per head agents. Online bookies who normally don’t offer horse racing most definitely will want to offer racing on the Kentucky Derby.
However, the actual Derby itself, the race on May 4, isn’t the only way for online bookie agents to make profit.
They can also make a lot of profit by accepting future racebook wagers on horses to win the Kentucky Derby. The race is so important, and such a part of the American culture, those wagers are now being placed on horses to win next Saturday.
Check out those Kentucky Derby odds before getting to a few Derby thoughts.
Updated Kentucky Derby Odds
● Game Winner 5/1
● Roadster 5/1
● Omaha Beach 6/1
● Improbable 7/1
● Tacitus 10/1
● Maximum Security 11/1
● Vekoma 12/1
● Code of Honor 14/1
● Cutting Humor 20/1
● Tax 20/1
● War of Will 20/1
● Win Win Win 20/1
● By My Standards 25/1
● Haikal 25/1
● Long Range Toddy 25/1
● Plus Que Parfait 25/1
● Spinoff 25/1
● Country House 33/1
● Master Fencer 66/1
Use Bob Baffert’s success to your advantage
Bob Baffert is the most successful trainer in horse racing history. He won his first Kentucky Derby in 1997 when Silver Charm took the Run for the Roses.
He won in 1998 with Real Quiet, in 2001 with War Emblem, in 2015 with American Pharoah and then last year with Justify.
Baffert knows how to train Kentucky Derby horses.
3 of the 4 listed favorites are Bob Baffert runners:
1. Game Winner
2. Roadster
3. Improbable
Make sure to name drop Bob Baffert, and the fact he’s trained so many Derby winners and two Triple Crown winners, in all of your Kentucky Derby marketing messages.
Set max betting limits on all Derby entrants to win the Run for the Roses
Most pay per head agents aren’t used to seeing such massive odds.
When the favorite offers odds of 5/1, that translates to +500, online bookies have a reason to be worried. Why worry, though? All bookies must do is set max betting limits on every horse offering odds to win the Kentucky Derby.
A good max betting limit might be something like $50. At $50, Game Winner would pay back $300 with $250 in profit.
Promote individual horse races on a daily basis
From now until Kentucky Derby day, and practically every day after that, races are run at major tracks across the country. Make sure to capitalize on this fact by promoting horse racing betting options, and the massive odds that come along with those options, to your players.
If you do promote horse racing betting, make sure to set max win limits on races as well as max betting limits. For example, bookie agents could set a max betting limit of $100 on a race with the max allowable to win at $500 for the race.
Per head agents should start promoting wagering on the Kentucky Derby right now. They must set max betting limits on Kentucky Derby entrants as well as manage daily horse racing betting action.
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