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Compliance was a major buzz word at the London Affiliate Conference several weeks ago and affiliates new and old are looking for guidance now more than ever, reports Becky Liggero of CalvinAyre.com.
In this episode of Becky's Affiliated, Liggero speaks with AffiliateInsider.com co-founded Lee-Ann Johnstone to discuss the ever changing Web gambling regulatory environment.
“Best practices are a big issue for everybody right now in terms of advertising guidelines and making sure that affiliates remain compliant and that operators know who their affiliates are and what websites they own”, Johnstone states.
Online gambling affiliates must be able to adapt to tighter restrictions.
“We’ve seen a lot of new technology companies coming into the ecosystem as well, so its no longer just about the affiliate and the operator and the tracking solution that sits in between. Its actually all the other service providers like Wag.io and Rightlander.net, all of these technologies and tools that are coming into place to help manage huge databases of affiliates and to actually extract value out of them”, explained Johnstone.
Watch below for more...
