MGM Springfield: ‘This is a First’ Campaign Launches

SPRINGFIELD, MASS. - In a city known for firsts, MGM Springfield has added another to the list. The resort launched “This is a First,” its multi-media brand campaign, offering a peek into the experiences and entertainment guests should expect when the doors open August 24.

“With this campaign, we are marking the grand arrival of an unparalleled experience from dining and entertainment to nightlife and gaming,” said Michael Mathis, president of MGM Springfield. “Each component is meant to capture the energy of the resort and showcase the ‘wow’ moments guests will encounter throughout the destination.”

Developed by McCann NY, “This is a First” showcases MGM Springfield in a vibrant, whimsical way. The fully integrated multi-platform campaign includes TV, print, digital, outdoor billboards and social channels, and will run throughout the Northeast region of the country.

For a first glimpse into the excitement of MGM Springfield, the resort’s debut TV spot can be viewed here. A shorter version also can be found here.