Pay Per Head Strategy of the Week: 5 Referral Ideas for Online Bookies
In a business like betting, referral ideas for bookies are the foundation for building your player list.
Expanding on existing relationships and maintaining client trust is the main way to keep new bettors coming in, and the main responsibility even for an online bookie.
If you want to keep attracting new players, you're going to need two things:
1. A pay per head platform that has the functionality and experience to free up your time.
2. A solid referral strategy.
You’d be amazed to find out just how many expert online bookies do not have a system for generating referrals and overlook the process entirely. Don't make the same mistake, start implementing a referral system today and building your reputation with these 5 referral ideas for bookies.
1) Reach Out to Your VIP
The sharks, the cash cows, the whales - whatever you call them, they're your best customers and have the most experience with your services. Reach out to them personally - send them a congratulatory email on their most recent win, pull some specific lines and games just for them, offer them an incentive - then ask them to participate in your referral program.
2) Optimize Your Existing Assets
Chances are if you're already an online bookie, you have some existing assets that can be included in your referral strategy. For example, you're probably sending emails all day long - add your referral request right into your email signature. Also, if you have a website you can promote your referral program through blog posts, display ads, and dedicated pages.
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3) Offer a Referral Bonus
This one is a proven favorite of the industry. Offer all your players a referral bonus; when they provide a sign up and they make their first deposit, the referrer gets a bonus of free credits of bets to their account. Everyone might be doing it, but if you're not then you're not leveraging all of your options and keeping up with the competition.
4) Provide Influencers with Content
Gambling blogs and forums have always been a staple in the betting industry, even before everyone decided content was king. Reach out and develop relationships with blog sites and individual bloggers by engaging with their content and providing them with relevant content opportunities in return. A link in a well-read blog post can be an excellent source of referral traffic - and it can be tracked too!
5) Run a Referral Contest
Contests are great tools for getting new players in the door and adding incentive for existing ones. Decide how you want to structure your contest - does each referrer get a free bet, or does only the top referrer win the grand prize? Also, how will you promote your contest? Social media presents opportunities for paid (and unpaid) advertising, or you can use your developed email list, or even run a PPC campaign through Adwords to tap into some new pockets of players.
There is no one pay per head strategy that works for all bookies. It is an ongoing interaction with your customers that has to be monitored and adjusted with time. Try out a combination of strategies all working towards the same referral goal; this integration of your efforts will pay off in the end.
